From the very beginning, all of the products were based on natural ingredients and designed for professionals of the beauty industry.
1972 Phytal is founded by biologist and naturopath Jean-Paul Llopart and the beautician Rosanne Verlé.
In 1972, Phytal is already a brand that focuses on cosmetics of natural origin used by beauty institutes.
Revolutionary in his approach to beauty and considering it inseparable from health, Jean-Paul Llopart then lays the foundations of his ‘Naturo-Esthétique®’ range.
Integrated into the Laboratoires Jérodia group in 2004, the brand took on a new dimension and became Phyt’s, relocating to Cahors, in the heart of the French region of Lot.
Thierry Logre, a biologist with a deep appreciation of phytotherapy and non-traditional medicine took over the brand with the aim to keeping Phyt’s’ spirit and uniqueness alive.
The brand’s product innovation and international development gained speed, combined with a fierce desire to retain its origins and the values that have made it the renowned brand it is today.
In 2009 PHYT’S establishes the very first fully organic-certified make-up line. PHYT’S ORGANIC MAKE UP is a real world exclusive, and offers clients a full, complete range of products.