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Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden.
A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago.
Born in Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.
Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was a cream or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II.
She was the first to introduce eye makeup to the women of America and pioneered the creation of the „makeover.”
Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.
Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets.
She lived by her mantra, „To be beautiful is the birthright of every woman.”
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